Hospitality
One strategic plan for a boutique hotel group
Client
Pinecrest Hotels
Service
Strategy and planning
Location
Santa Fe, New Mexico
Pinecrest’s four hotels were run by four general managers with four separate plans. The owners wanted one direction for the group while keeping what made each property successful.
The challenge
Each hotel had its own priorities, suppliers and booking rules. The group had 23 open projects and no shared view of which ones mattered.
What we did
Interviewed the owners, the four managers and twenty staff
Ran a two-day planning session with the whole leadership group
Cut 23 projects to six group priorities with one owner each
Set up a quarterly review the group now runs on its own
The result
Revenue per available room rose 12% in the first year. All four quarterly reviews have happened on time, and the plan still fits on one page.
+12%
Revenue per available room
6
Group priorities, down from 23 projects
4 of 4
Quarterly reviews held on time
Our managers now work from one plan, and each of them knows exactly what they are responsible for.
Alicia Moreno
Group General Manager
